I think I need a new jingle

Just saw a commercial for Cesar Canine Quisine which featured the Magnetic Fields' "I Think I Need a New Heart". It was... unsettling. Random. Strange. It's the first time, I believe, that I've heard this particular band's music on a commercial.

Although it was jusst the instrumental part. It could feasibly be that somebody just paid the licensing fees for a performance of the song and then just replicated it.

Or maybe Stephin Merritt is a dog lover (cf. "Fido, Your Leash is Too Long"). Who knows?